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Google reads the content of AdSense publisher webpages to determine what their
pages are about. When attempting to match ads with those pages Google considers:
•
Not a single keyword, but the entire keyword list associated with an ad
group.
•
Adgroup creatives are also used to help understand what ads to display.
•
Max PPC and clickthrough rate also play into the order of the ads
displayed.
•
You want to use well themed keyword adgroups to help ensure your
ads are delivered properly. Including generic words like laptop can
make it harder for Google to understand what your adgroup is trying to
sell.
•
Using appropriate campaign negative keywords can also help further
target your ads.
•
Google offers effective contextual advertising tips in this free 9 minute
video.
Google AdSense CPM:
Most AdSense publishers do not make an exceptional amount of money for
publishing AdSense since the ads do not usually have a high click-through rate.
To help compensate for that, and to make AdSense more appealing to large
traditional media buyers, Google also sells AdSense ads on a C.P.M. rate.
Advertisers can buy ads on off-topic sites for branding, but they have a 25 cent
C.P.M. minimum, and will have to compete with the revenue earned by other
advertisements, which could drive the price much higher. This will eventually
cause people to significantly bid up the ads on some of the larger & more
important AdSense partners.
Large publishers who do not want to compete with Google selling direct ads
can optionally turn off the C.P.M. feature.
C.P.M. ads can also be targeted to a specific page or section if an advertiser
does not want to buy ads across an entire site.
A good way to get your ads syndicated to content sites you want to be on
without being forced to pay C.P.M. rates is to bid on common page text or
names of sites you want to be on and only enable that ad to be displayed on
the content network. That should roughly let you target some of your favorite
sites and still only pay when people click on your ads.
pages are about. When attempting to match ads with those pages Google considers:
•
Not a single keyword, but the entire keyword list associated with an ad
group.
•
Adgroup creatives are also used to help understand what ads to display.
•
Max PPC and clickthrough rate also play into the order of the ads
displayed.
•
You want to use well themed keyword adgroups to help ensure your
ads are delivered properly. Including generic words like laptop can
make it harder for Google to understand what your adgroup is trying to
sell.
•
Using appropriate campaign negative keywords can also help further
target your ads.
•
Google offers effective contextual advertising tips in this free 9 minute
video.
Google AdSense CPM:
Most AdSense publishers do not make an exceptional amount of money for
publishing AdSense since the ads do not usually have a high click-through rate.
To help compensate for that, and to make AdSense more appealing to large
traditional media buyers, Google also sells AdSense ads on a C.P.M. rate.
Advertisers can buy ads on off-topic sites for branding, but they have a 25 cent
C.P.M. minimum, and will have to compete with the revenue earned by other
advertisements, which could drive the price much higher. This will eventually
cause people to significantly bid up the ads on some of the larger & more
important AdSense partners.
Large publishers who do not want to compete with Google selling direct ads
can optionally turn off the C.P.M. feature.
C.P.M. ads can also be targeted to a specific page or section if an advertiser
does not want to buy ads across an entire site.
A good way to get your ads syndicated to content sites you want to be on
without being forced to pay C.P.M. rates is to bid on common page text or
names of sites you want to be on and only enable that ad to be displayed on
the content network. That should roughly let you target some of your favorite
sites and still only pay when people click on your ads.
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