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Most major pay per click search engines have fraud protection built into their
system to protect the value of click prices. You should use your server logs to
validate clicks if you are running a large campaign. Generally due to time overlaps
and differences in reporting it is considered acceptable to have an error up to 10%.
If your error is much larger than that be sure to notify the search engine.
If you have a good log file analyzer and understand how to use it then you have no
need for a fraud prevention tool, but these tools make it quick and easy to spot
potential fraud.
If you believe your competitors are clicking your ads or you are investing heavily in
a competitive market you will want to take a look at additional fraud protection.
Two of the current leaders in the PPC fraud prevention software market are
Who’sClickingWho and KeywordMax Click Auditor. They both keep track of clicks
from IP addresses over time. Even if a competitor only clicks on your ads every
few days it still adds up over time. This software allows you to accumulate the
evidence you need to reverse charges and potentially file a lawsuit, but you need to
have a large enough spend to justify it’s cost. Vericlix is a similar but free product.
system to protect the value of click prices. You should use your server logs to
validate clicks if you are running a large campaign. Generally due to time overlaps
and differences in reporting it is considered acceptable to have an error up to 10%.
If your error is much larger than that be sure to notify the search engine.
If you have a good log file analyzer and understand how to use it then you have no
need for a fraud prevention tool, but these tools make it quick and easy to spot
potential fraud.
If you believe your competitors are clicking your ads or you are investing heavily in
a competitive market you will want to take a look at additional fraud protection.
Two of the current leaders in the PPC fraud prevention software market are
Who’sClickingWho and KeywordMax Click Auditor. They both keep track of clicks
from IP addresses over time. Even if a competitor only clicks on your ads every
few days it still adds up over time. This software allows you to accumulate the
evidence you need to reverse charges and potentially file a lawsuit, but you need to
have a large enough spend to justify it’s cost. Vericlix is a similar but free product.
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