Mobile app task

A mobile app typically performs a single task, or multiple tasks within a
defined set. Apps can display others’ ads alongside more functional content,
thus enabling a merchant to realize additional revenue within the
app. Merchants can also use more convenient, consumer-friendly “in-app”
promotions or sales.
Typically, merchants promote their apps from their mobile website
because it convinces the customer to put that icon on the home screen
of his mobile device. For example, eBay creates apps tailored to attract and
retain new customers who otherwise wouldn’t visit the website. The
presence of the brand there is a huge win for the merchant, since it’s a
constant visual reminder of the services the merchant offers.
You should also promote the mobile website that supports
the app. That way you can use the app to attract
consumers and convert them into repeat customers for
your mobile website.
Toward that end, make it easy and worthwhile for
app users to access your mobile website and get more
information and services or make a purchase. For that
matter, you can design an app especially for purchases
via a mobile device.