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There are automated software programs which will track your bids and change
them multiple times a day so that you achieve optimal efficiency with your ads.
These programs can do various things such as: list your site relative to another
website, bid gap management (list your site right where the first large bid gap is), bid
trapping (bidding 1 cent underneath your competitor) and various other functions.
The best part of bid management software is that good bid management
software can allow you to dynamically change the bid price from price per click
to other metrics such cost per action or ROI.
If you get big into pay per click search engines and are managing multiple accounts
it is worth the money to use a bid management program to help save time and
money. Currently three market leaders in this field are BidRank (downloadable
software), Keyword Max (hosted software application), and Atlas OnePoint (hosted
software application). Yahoo! also recently created their own bid management tool
by the name of Yahoo! Search Optimizer.
them multiple times a day so that you achieve optimal efficiency with your ads.
These programs can do various things such as: list your site relative to another
website, bid gap management (list your site right where the first large bid gap is), bid
trapping (bidding 1 cent underneath your competitor) and various other functions.
The best part of bid management software is that good bid management
software can allow you to dynamically change the bid price from price per click
to other metrics such cost per action or ROI.
If you get big into pay per click search engines and are managing multiple accounts
it is worth the money to use a bid management program to help save time and
money. Currently three market leaders in this field are BidRank (downloadable
software), Keyword Max (hosted software application), and Atlas OnePoint (hosted
software application). Yahoo! also recently created their own bid management tool
by the name of Yahoo! Search Optimizer.
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