Enter the native app for mobile

As a result, when mobile devices became powerful enough to run serious
applications, application developers decided to forgo trying to make good
web apps, and they built apps that were tailor-made for specific devices or
device operating systems. These are knows today as native apps.
Native apps became the new competitive edge for vendors of mobile phones
and mobile operating systems . think about Apple and its App Store, or
Google and its Android Market. Developers of native apps, unlike the developers
of websites or web apps, donft need to worry about how their apps
will work on different operating systems. They just build an app to work on
the iPhone, for example, and then build a separate version that works on
Android devices, and a separate version for Palm, and a separate version for
BlackBerry, and . . . you get the picture.
This solution has worked well for years, and has resulted in some great apps.
The problems, however, are many. Here are a few of the greatest hits (or
misses), which get a more detailed look later on:
. Itfs expensive and time-consuming to build multiple versions of an app.
It canft be done by one person working alone in his spare time.
. After you do build your app and get it into the app stores, someone else
controls the availability of your app and takes a large cut (30 percent in
the case of the Apple App Store).
. Releasing a new version of a native app requires you to get your app
reapproved.

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