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I was working to raise the rankings of one client for a few competitive phrases. It
was taking a decent investment in time and money. I then started a pay per click
campaign to test a ton of terms. As it turns out his conversion rate for the words
we thought we needed were not great. There were a couple other terms with lower
search frequency and less competition which converted exceptionally well.
Had we not done pay per click marketing we may have never properly focused his
SEO efforts. In less than a month on about $300 we increased the productivity of
his site ten fold.
The only way to be certain of anything in marketing is to test it. Pay per click
marketing allows you to test real time with the fastest feedback loop of any
marketing medium in the world.
was taking a decent investment in time and money. I then started a pay per click
campaign to test a ton of terms. As it turns out his conversion rate for the words
we thought we needed were not great. There were a couple other terms with lower
search frequency and less competition which converted exceptionally well.
Had we not done pay per click marketing we may have never properly focused his
SEO efforts. In less than a month on about $300 we increased the productivity of
his site ten fold.
The only way to be certain of anything in marketing is to test it. Pay per click
marketing allows you to test real time with the fastest feedback loop of any
marketing medium in the world.
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