Are You the Next “ Celebrity”?

Ralph Lagnado and David Abehsera of the advertising firm Woo
Agency have coined a word to describe Hetal and Anuja: they’re
“cewebrities.” Ralph and David know a thing or two about the subject,
because they are from the agency that represents one of
YouTube’s biggest stars: Fred. You’ll learn a lot more about Fred in
Chapter 2, but we were so captivated by the term these two came
up with that we wanted to introduce you to it right away.
Cewebrities like Hetal and Anuja are a new type of celebrity
created through the video sharing made possible on YouTube.
Armed with a good idea, a special niche, and a willingness to both
work hard and learn, people like these two stay-at-home moms
have crafted their very own path to success. They’re making money
by doing what they love best while still taking care of their families.
If they achieve some fame and recognition for their hard work,
that’s even better. What they’ve accomplished has never before
been possible. But, Hetal and Anuja aren’t alone.

More YouTube Cewebrities
Asa Thibodaux is a rising young comedian who is actually
able to support his family through his YouTube videos. Many
people have aspired to live the life of a stand-up comedian,
but of the many thousands who set out on that path, how
many actually ever earn a living? Most of them are comedians
by night and waiters by day, but Asa is managing just fine,
thanks to YouTube.
Michael Buckley writes, records, edits, and manages his
own YouTube show, What the Buck?!. His show is currently
one of the most popular channels on YouTube, attracting
more than 230,000 subscribers and 4.5 million views.

brings his own snappy, funny, and gay spin to celebrity gossip.
“My goal is to do something,” says Michael. “I need people
to watch me who think they never liked gay people. I try
to also get people [to watch] who say they don’t like celebrity
gossip.” Michael still works his day job, although he admits
he probably doesn’t need to. He just likes the work and its
benefits.
Ben Relles launched his Web site barelypolitical.com
with the debut of Obama Girl. He used a production team to
film a hot girl as she danced through the streets and subways
of Manhattan singing about her crush on Barack
Obama. Ten million YouTube members couldn’t resist her,
and 22,000 people commented on that first video. As we
write, there are more than 30 other Obama Girl videos on
the site.
When we spoke with Fred Light, he was doing very well
in spite of the real estate slump causing panic throughout the
rest of the country. Location, location, location has a new
meaning now, and this savvy producer of real estate videos is
so successful and skilled that his properties routinely appear
on the first page of relevant Google search results within
three hours of his posting them!