Landing Page making

Conversion is a large part of how successful a pay per click campaign is. A few tips
to improve your landing pages:

•
Remove navigation: unless it is necessary remove other options. Let
people do what you want them to do, and don’t give them many other
options.
•
Make link text appealing: people tend to glance over copy instead of
deeply reading every word. Since links are action points people tend to pay
more attention to link text. Make sure link text is appealing since it is far
more likely to get read than most of the page copy.
•
Show them their location: Place the words they searched for in large text
at the top of the page to show them they are in the right location. If you are
a large merchant with many products maybe use something like search
results for: their search term. In many cases it is best to point people at a
landing page instead of the home page.
•
Other ideas: some of the other concepts listed throughout this ebook
(such as using short paragraphs and subheaders) also apply to landing
pages. Corey Rudl constantly retested his landing pages. You can learn a
good amount by seeing how he changed his landing pages over time.
MarketingSherpa also has a landing page handbook for sale.
Yahoo! Search Marketing