Posts
more impressive. So, how do you find a way to distinguish yourself
in this ever-increasing buzz of creativity? That’s a very good question
without an easy answer. Let’s start with a reassuring story so you can
see that, although it may not be simple, it is possible to start with
nothing but a good idea and make that idea grow into a genuine
YouTube phenomenon. Say hello to Hetal Jannu and Anuja Balasubramanian,
shown in Figure 1-2. You may not know them, but
tens of thousands of people who log on for ShowMeTheCurry!, their
weekly cooking show on YouTube, do.
ShowMeTheCurry!
Hetal Jannu and Anuja Balasubramanian, two 30-something
homemakers from suburban Dallas, Texas, are probably much
like many of the moms you know in your own neighborhood.
Both interrupted their careers to launch their families. Both
found themselves looking for something interesting to do
once the kids were in school full time, and both share a love of
and expertise with Indian cuisine. When the two friends decided
to give the world of TV cooking a try, they found a home
right on YouTube.
“ShowMeTheCurry.com’s debut was on YouTube,” explained
Hetal recently. “At the time, it was the one sure way to
reach a worldwide audience. We had a Web site, but to be
page-one-ranked on any search engine is nearly impossible
for newcomers. How would anyone find us? Our strategy was
to become popular on YouTube and funnel the traffic to our
Web site from there.” It’s a strategy that’s proven to be very
successful. In just over a year the two have more than 120
videos on YouTube, and they’re doing quite well earning
money through ad sales and sponsorships. They have relationships
with partners including Google, Advertising.com,
and BlogHerAds, to name a few. They have more than 1,700
subscribers to their YouTube channel, and they’re having a
ball along the way.
0 comments:
Post a Comment