Disadvantages of Having a Blog

You need to update it on a fairly regular basis or the site looks ‘dead’
• If you have a bunch of sites it can become a time sink to update all the blogs
I think what this really boils down to is how many sites you plan to have. I know people who
make their living by creating a niche site, populating it with 5-20 pages of content and then
just leaving it. They then simply repeat this process over and over so over time they are
building themselves a huge number of assets which do not require maintenance. That is the
basic strategy that I am advocating as a starting point with this book.
If this is a strategy that you plan to adopt, then it may not be a good idea to include a blog on
every site. On the other hand, these blogs are only really here to provide a bit of fresh
content for Google – you’re not trying to be the next ProBlogger here so the content can be
short and quick to produce.
I have a blog on one of my niche sites and the posts only take me about 10 minutes to
create unlike the ones on my personal blog that typically take 1-3 hours each! Plus I don’t
update my niche blog every day – once a week would be fine.
So to crunch a few numbers, let’s say it took 10 minutes to create a post, you could update
six blogs in an hour. 6 x 8 = 48 so in a day you could update 48 blogs. Of course that is not a
terribly realistic calculation but you get the idea. You will need to decide the kind of time it
would take to write the blog posts that would be needed for your particular site and weigh up
the benefits accordingly.
Of course another consideration is whether or not you would have anything to blog about.
Some niches have news and others don’t so really you have to look at all the factors and
choose.