Create a great video

This includes a good story, audio,
lighting, and editing. On the Web, less really is
more—you only have a few seconds to capture the audience’s
attention, so engage them right away and get
to the point quickly. Production value is also important.
Not everyone is a professional videographer, of
course, but do the best you can. Research different
video techniques. Try to learn as much as you can
about video production. Solicit feedback from your
friends and family—it’s always useful to see your
work through the eyes of a first-time viewer (especially
after you’ve been engrossed in a project for a while).
And practice—you really will see marked improvement
in pretty short order.