Make a good first impression

When viewers are surfing
a video site, they make decisions about what to watch
based on a video’s description and thumbnail image.
Both of these can make or break the success of your
video. In order for people to click on it, there has to be
something that draws their attention—and you’ll only
be successful if that first impression is an accurate
representation of what they’re going to get once they
start watching. A description that quickly tells the
general story in the least amount of words is best.
Think of it as a headline to your video. If you have the
opportunity to select a thumbnail for your video,
choose one that best represents the video and would
attract a potential viewer.