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Our study found that 5 Pillar Affiliates who relied solely on banners had anaverage CR of 0.5%. But those who used “in-context” text links (i.e., text linksthat are part of the content of the Web page) averaged over 3.5%!
How’s that for a reason not to use banners?
Banners are cheesy and hurt your credibility. If visitors happen to click through(a big “if”), they arrive at their destination feeling “pitched” rather than informed.
They have a resisting mindset, rather than with an open, ready-to-buy attitude.
Remember that example where you sent 100 visitors per day to a merchant and1% bought? If you rely on flipping up some banners, it will be more like 10visitors per day and not one person buys!
We reveal a lot about 5 Pillar Affiliates during this course. But it is not the
5 Pillar Program that is important here -- it’s the lessons to be derived.
This course is about making any affiliate of any program more successful.Don’t use banners.
Yes, I know “they're easy.” It’s always easy to not make money.
That’s how all those get-rich-quick-guys do so well. the allure of easy money.
No such thing. If you simply must use banners, save your “in-context” text links for super
companies with wonderful products that deliver true value to your reader.
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