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My favorite log file analyzer is ClickTracks. It displays the webpage in a viewable
browser highlighting the click ratio for each of the links. ClickTracks also allows you
to set up custom tracking tags to view traffic through different visitor paths. While
the software is expensive to some at $500, it is a steal for some larger commercial
websites.
Some other popular conversion tracking software options are Keyword Max, Index
Tools, & WebSideStory. If you are working with an exceptionally large account you
may also want to try something like Efficient Frontier or Omniture.
ConversionRuler is inexpensive suitable software if you are primarily concerned with
tracking pay per click results. ConversionRuler starts out around $20 a month.
Yahoo! and Google also provide built in conversion tracking software which they
provide free.
There are also free tracking services such as Extreme Tracking and SiteMeter if you
want to access referrer stats easily, but I would not recommend using them for
tracking any of your pay per click statistics.
If you are a heavy spender on pay per click you will most likely want to use bid
management software.
browser highlighting the click ratio for each of the links. ClickTracks also allows you
to set up custom tracking tags to view traffic through different visitor paths. While
the software is expensive to some at $500, it is a steal for some larger commercial
websites.
Some other popular conversion tracking software options are Keyword Max, Index
Tools, & WebSideStory. If you are working with an exceptionally large account you
may also want to try something like Efficient Frontier or Omniture.
ConversionRuler is inexpensive suitable software if you are primarily concerned with
tracking pay per click results. ConversionRuler starts out around $20 a month.
Yahoo! and Google also provide built in conversion tracking software which they
provide free.
There are also free tracking services such as Extreme Tracking and SiteMeter if you
want to access referrer stats easily, but I would not recommend using them for
tracking any of your pay per click statistics.
If you are a heavy spender on pay per click you will most likely want to use bid
management software.
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