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Link into the exact page of your site you want visitors to see and not to your home
page. By channeling all your traffic through the home page you may be telling a
person that you do not care about them, and making it harder for them to convert
into a sale. You may even consider adding a special page to your site that is made
exclusively for that pay per click program. By linking directly into it from the ads
you make it very easy to track ROI.
Exact vs. Broad Matching (explained further in AdWords
section):
Many search engines have different matching levels which are used to filter when
your ad is displayed.
page. By channeling all your traffic through the home page you may be telling a
person that you do not care about them, and making it harder for them to convert
into a sale. You may even consider adding a special page to your site that is made
exclusively for that pay per click program. By linking directly into it from the ads
you make it very easy to track ROI.
Exact vs. Broad Matching (explained further in AdWords
section):
Many search engines have different matching levels which are used to filter when
your ad is displayed.
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