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Many times it is not worth it to list at the top spot. Frequently trying to list at the
top will cause bid wars with ego bidders. Usually listing a bit lower will improve the
return on investment since you have less compulsive clickers and a lower bid price.
In addition as people scroll down the ad list they do a better job of showing user
intent. They do a better job of prequalifying themselves for the purchase.
If you make the ads sound compelling to the reader, you can improve your click
through rate to where you get more traffic than the top ad does anyway. Try to
solve a problem, show a benefit, or offer a solution to their problems.
top will cause bid wars with ego bidders. Usually listing a bit lower will improve the
return on investment since you have less compulsive clickers and a lower bid price.
In addition as people scroll down the ad list they do a better job of showing user
intent. They do a better job of prequalifying themselves for the purchase.
If you make the ads sound compelling to the reader, you can improve your click
through rate to where you get more traffic than the top ad does anyway. Try to
solve a problem, show a benefit, or offer a solution to their problems.
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