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If a term does not convert well for you then it may not be worth it to rank near the
top for that term.
Not too long ago a person was bidding on an eBay ad for “SEO Book” at over $1 a
click. Assuming I can get a 1.5% conversion rate I can afford to pay that much, but
this person was just throwing away their money.
Just to test the waters I placed my ebook on eBay and it did not go for anywhere
near what I usually sell them for.
I find it hard to believe the person who was bidding a dollar a click was making any
money. They later lowered that bid to 21 cents. In some markets there will be
dumb companies that rotate in, lose money, and then go bankrupt. By the time they
go bankrupt others may soon take their money wasting market position.
Some terms are not worth buying at the price the keywords go for.
top for that term.
Not too long ago a person was bidding on an eBay ad for “SEO Book” at over $1 a
click. Assuming I can get a 1.5% conversion rate I can afford to pay that much, but
this person was just throwing away their money.
Just to test the waters I placed my ebook on eBay and it did not go for anywhere
near what I usually sell them for.
I find it hard to believe the person who was bidding a dollar a click was making any
money. They later lowered that bid to 21 cents. In some markets there will be
dumb companies that rotate in, lose money, and then go bankrupt. By the time they
go bankrupt others may soon take their money wasting market position.
Some terms are not worth buying at the price the keywords go for.
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