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There are many subtle hints to doing pay per click advertising correctly. A small
change in conversion rate can make a huge difference once scaled out across the
entire web. A marginal loss that turns into a marginal profit can become an
automated revenue stream if you write your ads and convert slightly better.
English to English Conversion
I went to the UK and realized just how different the versions of English are around
the world. If you are targeting a specific region or country make sure your ads and
website make sense to locals using words and phrases that make sense in their
dialect.
change in conversion rate can make a huge difference once scaled out across the
entire web. A marginal loss that turns into a marginal profit can become an
automated revenue stream if you write your ads and convert slightly better.
English to English Conversion
I went to the UK and realized just how different the versions of English are around
the world. If you are targeting a specific region or country make sure your ads and
website make sense to locals using words and phrases that make sense in their
dialect.
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