YSM Programs:

YSM offers a $10 bid bonus when you open an account, but has a $5 startup fee
(which is converted to click credit), and it has no monthly minimum spend. They
also have a FastTrack program where their account representatives will set up your
account for a one time $199 fee. I recommend taking the time to set up your own
account. You know your products better and are more interested in your own
success than some random YSM editor is, they are more interesting in ensuring you
spend as much as you are willing to.

YSM recently launched Local Match, which allows you to target your ads from a .5
to 100 mile radius of your business location. The Local Match product requires that
you have a business with a physical address, but it does not require a website. These
ads give driving directions to your place of business. Local Match ads show up in
the same location where other YSM ads appear.
YSM also offers a paid inclusion program by the name of Search Submit Express
(which I generally consider a waste of money for most websites). Search Submit
Express gives your sites 48 hour refresh throughout the Yahoo! powered search
products. SSE is a one time $49 review fee and also has an incremental cost per
click. SSE is good for sites which:

•
are rapidly changing
•
or are having dynamic indexing problems

•
or need indexed quickly

•
or need the associated tracking offered by Search Submit Express

Free Yahoo! Search Marketing Tools:

Yahoo! offers a suite of tools to help their advertisers set up their accounts.

•
Yahoo! Search Term Suggestion Tool: shows the frequency of searches
across the YSM network for the prior month.
(http://inventory.overture.com/d/searchinventory/suggestion/)
•
Yahoo! View Bid Tool: show the highest bidders for a specific search
term.

http://uv.bidtool.overture.com/d/search/tools/bidtool/?Keywords=casino&mkt
=us&lang=en_US)
•
Yahoo! Regional Search Term Suggestion Tools: gives country or
region specific search frequency.
•
Yahoo! Advertiser Workbook: free downloadable ebook released by
Yahoo! to help you get the most out of your YSM campaign.
YSM Search Term Suggestion Tool Errors:

YSM truncates their search terms. While the plural and singular versions of search
terms will greatly differ in search volume YSM just lumps them together.

Please note that the Yahoo! search term suggestion tool tends to run high since
many automated bots and bid managers scour through their partner network.

WordTracker tracks click data from the meta search engines by the name of
Dogpile and WebCrawler. Since WordTracker makes their money by selling data
versus clicks you can usually expect more legitimate traffic measurements using
WordTracker. Digital Point created a free keyword suggestion tool which compares
both traffic estimates.

KeywordDiscovery.com and GoodKeywords.com are two additional useful
keyword research resources.