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Pay per click search engines can give you instant traffic and allow you to test
new business models in real time. The pay per click market is competitive
though. It is worth spending an extensive period of time learning how to
write and target ads, tracking your competitors, and doing deep keyword
research before jumping in.
If you are just branding then you should expect to lose money and tracking may not
be that important.
If you are using pay per click search engines for direct product marketing you need
to know how much each click is worth.
Pay Per Click
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