Posts
Exact match will only show for search results where the user searched specifically
for your keyword phrase, and only your keyword phrase.
Phrase match will show when your exact phrase appears anywhere within the
search query with the words in the same order.
Google and Yahoo! may show broad match ads when people search for synonyms
of your keywords, or if your keywords appear in the search in any order your ads
will display.
If you are new to pay per click you may want to use exact match until you get a feel
for pay per click advertising, unless you are using broad match for keyword mining.
Key word mining
Popular Posts
-
Standards advocates have coined the phrase “Plain Old Semantic HTML,” or POSH, as a mnemonic term to encapsulate the idea of using HTML a...
-
Conversation and comments are common place on the Web. The DIALOG element allows you to identify conversation on a screen. There are thre...
-
Even some of the better second tier search engines may waste a big hunk of change. In early November 2004 I tried using LookSmart. It sent ...
-
There are three primary categories of editors you can use to write HTML, XHTML, XML, CSS, and JavaScript (as well as any other ASCII-based...
-
There are many subtle hints to doing pay per click advertising correctly. A small change in conversion rate can make a huge difference onc...
-
Understanding the Application Domain: The knowledge discovery process begins by understanding the application domain and the goals of the...
-
Previously, in this chapter, you learned how to change the appearance of text by using formatting tags. For example, if you want the brows... -
Bjarne Stroustrup, I like my code to be elegant and efficient. The logic should be straightforward to make it hard for bugs to hide, th...
-
Bid prices may not be justified where they are. Many times people feel they need to have certain terms. Without tracking them, these peopl...
-
Connecting your style sheet to your HTML document is as easy as using the <link> tag, which establishes a relationship between docum...
0 comments:
Post a Comment