How Does Yahoo! Search Marketing Work?

Yahoo! Search Marketing is primarily a manually edited pay per click search
provider. You write ads for your website and they get approved to appear in the
search results on YSM partner websites. YSM bid prices are transparent. You can
usually see exactly what your competitors are bidding at any given time.

YSM places exact match listings above broad match listings. This means that if you
bid on the exact term that someone is searching for you will rank above ads that are
matched via broader matching options.

If you bid 10 cents for “best seo book” and someone else bids 25 cents for “seo
books” your best seo book ad will show above theirs if someone is searching for
“best seo book.”
YSM also truncates search terms for ad targeting, so book and books should target
the same ads.