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Even some of the better second tier search engines may waste a big hunk
of change. In early November 2004 I tried using LookSmart. It sent me
twice as much traffic as Yahoo! Search Marketing and traffic from
LookSmart had a 95% bounce rate. That means that 19 of 20 site visitors
from LookSmart immediately left and I paid for a ton of garbage traffic.
The quality of traffic from smaller engines will vary from term to term, but
its best to go with the biggest guys off the start and then try some of the
smaller engines.
Serch engiene
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