Once you start finding your way around YouTube, you’re bound
to come across videos you enjoy or feel compelled to share. That’s
the value of this social medium. The millions of videos on the
site are there to be viewed, shared, and enjoyed by the YouTube
community. As you go about taking your place within that community,
be sure to comment on, share, and rate the videos you
see. After all, you probably benefit from the ratings and comments.
And, you must have opinions of your own. In subsequent
chapters, as we discuss different ways to make money and gain
exposure for yourself or your company, you’ll find us oftenreturning to this community theme. Let’s get started with some
of the most basic ways to share videos and interact with other
YouTubers. As you might have already guessed, YouTube makes
the process simple.
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