The first and still most famous YouTube deception was
LonelyGirl15. You may remember, she was the star of a series
of videos in which an attractive teen named Bree confided her
travails and troubles to a video diary posted on YouTube. The
quality of the videos, however, was a bit too slick. LonelyGirl15
was eventually found to be a 20-something actress named
Jessica Rose.
In 2006, ABC news reported on a video spoof of Al Gore’s
Oscar-winning documentary An Inconvenient Truth. The video
shows Mr. Gore as a most proper penguin addressing an
audience full of bored penguins, and blaming global warming
for all of our society’s ills, including Lindsay Lohan’s
weight loss. When the Wall Street Journal went looking for the
brilliant 29-year-old amateur filmmaker supposedly behind
the video, they found a public relations firm instead. Evidently
the firm DCI Group made the film at the behest of partisan
interests, and although we’re not pointing any fingers, one of
the firm’s clients is a major oil company.
Bride Has a Massive Hair Wig Out is another prime example.
Three million people fell for the video showing a bride
bursting into a hotel room packed with her celebratory bridesmaids.
In an hysterical panic over the way the hairdresser did
her hair for her big day, she throws herself into a frenzied fit
that leads to her grabbing scissors and chopping into her hair
in a crazed attempt to repair the damage. Although the ladies
involved even appeared on interview shows as a result of the
exposure, it soon came out that the whole thing was a hoax
sponsored by Unilever in an attempt to promote its Sunsilk
hair products.
Finally, if you’ve ever watched the MTV show My Super
Sweet 16 you’ll understand the premise behind the series of
videos highlighting an incredibly overindulged teenager known
on YouTube as MacKenzie Heartsu. You’ll see MacKenzie’s
happy and wealthy parents present her with a red Saab
convertible for her birthday. Instead of being overwhelmed
with gratitude, she launches into a tantrum, because what she
really wanted was a blue Saab, and her parents should have
known that! Subsequent videos show her trying to justify her
lack of gratitude and her bad behavior, and finally she sells the
red car on eBay for $9.99. Of course, by then she doesn’t need
it since Daddy went ahead and bought her the blue one she
wanted. It’s only in that last video, when she’s turning over
the keys to the lucky eBay shopper, that you see the whole
thing was sponsored by Domino’s Pizza.
0 comments:
Post a Comment