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how on earth are you going to get anyone to notice your little
video once you put it on the site? Good question, but it’s not one
we’re going to answer in Chapter 1. Chapter 5 is devoted to that
subject, and there you’ll learn all kinds of clever ways to help get
your video noticed. For the purpose of this discussion, we want to
set the stage by telling you that you have just a small window of opportunity
to get your video noticed while it’s new. You improve your
chances by being an active member of the YouTube community
when you first start producing and then uploading videos. So, between
now and Chapter 5, spend time on the site, rate and comment
on videos, subscribe to the channels from the producers you
like, and share the videos you enjoy. By the time you’re ready, you’ll
have your own presence on the site.
YouTube isn’t just a site for sharing videos. It’s an entire
online community.
• According to demographics, YouTube users are spread all
across the United States and are evenly divided between
the genders. And 73 percent of YouTube viewers say they
don’t mind the advertising that appears on the site because
those ads keep the site free to its users.
• YouTube is simple to navigate; uploading videos is a snap.
• YouTube partnerships mean revenue-sharing opportunities.
• YouTube is now an international phenomenon with more
than 200 million visitors arriving at the site every month.
• YouTube has achieved this incredible level of success in the
fewer than four years since its founding.
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