“I think the thing is to do something you really like,” advised
Michael Buckley of What the Buck?! fame. “Create videos you’d
like.” Because YouTube offers a performer a virtually limitless audience,
it’s possible to create your own niche and then set about attracting
like-minded people. When dealing with traditional media
such as book publishing or TV broadcasting, you must demonstrate
that your work has a broad enough appeal to make the decision
makers who sign the checks believe that you can deliver. It can
take years for a writer or broadcaster to get established. But, the
cost of creating, posting, and distributing your own work is so negligible
on YouTube that you can afford to put yourself out there and
try different things to see what will bring you the results you’re
looking for. Asa Thibodaux is just one example of a comedian who
made this work.
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