E-Commerce and Retail websites

In e-commerce instead of having your business in a limited physical place and a
limited sector of customers who are usually near to your store or business, you have it in the web. In e-commerce websites you have the ability to sell, advertise,
and introduce different kinds of services and products in the web. E-commerce
websites have the advantage of reaching a large number of customers regardless
of distance and time limitations. Furthermore, an advantage of e-commerce
over traditional businesses is the faster speed and the lower expenses for both
e-commerce website owners and customers in completing customers transactions
and orders.But creating a successful online business can be a very difficult and
costly task if not taking into account e-commerce website design principles, web
engineering techniques, and what e-commerce is supposed to do for the online
business. Understanding the requirements of both e-commerce website owner
and customer is an important aspect in building a successful e-commerce website.the e-commerce website such as identifying business goals and how the website will target those goals, if the website supposed to attract new customers or increase the sales of current customers, identify if the proposed website
will increase the business overall profit, and identify the most suitable tools and techniques need to be used/followed in order to target those requirements. Retail websites aim to inspire, reflect a good image about the business and improve it online.On the other hand, identifying weakness points of your competitors
and avoid them is a good practice in having a successful retail website.