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It is a good idea to look at the various ads which are displayed in which order over
time. The top guy might be an idiot losing tons of money or a person who is paying
an extreme premium for branding.
If ads from affiliate marketers or smaller sites are ranking around the same ad
position over the course of a few weeks to a month then they are probably doing
something right (generating profits). It is worth it to take a couple weeks to do deep
keyword research and market analysis before jumping into pay per click search
engine marketing.
You Will Lose Money:
Most clicks end up being failures. Even if you have a 30% conversion rate that
means that 7 out of 10 clicks did nothing for you. When you dip your toes into the
pay per click market there stands a good chance you will lose money before you
start making money. The main reasons are:
•
You need to learn how the systems work, learning:
o
what terms are important and what ones are not.
o
how to target the ads
o
how to write the ad copy
o
how to bid and what terms are overpriced
•
You are competing against the best accounts.
o
Some competing advertisers may have other intangible assets
which give them an unfair advantage.
o
If you are brand new your competitors have more experience than
you do.
o
Some ad campaigns have been fine tuned for months or years.
Search engines try to sell the concept of pay per click marketing saying that it is so
targeted that everyone makes money, but in the real world that is not how things
work. Some markets are competitive and will require learning, sound strategy, and
tracking.
time. The top guy might be an idiot losing tons of money or a person who is paying
an extreme premium for branding.
If ads from affiliate marketers or smaller sites are ranking around the same ad
position over the course of a few weeks to a month then they are probably doing
something right (generating profits). It is worth it to take a couple weeks to do deep
keyword research and market analysis before jumping into pay per click search
engine marketing.
You Will Lose Money:
Most clicks end up being failures. Even if you have a 30% conversion rate that
means that 7 out of 10 clicks did nothing for you. When you dip your toes into the
pay per click market there stands a good chance you will lose money before you
start making money. The main reasons are:
•
You need to learn how the systems work, learning:
o
what terms are important and what ones are not.
o
how to target the ads
o
how to write the ad copy
o
how to bid and what terms are overpriced
•
You are competing against the best accounts.
o
Some competing advertisers may have other intangible assets
which give them an unfair advantage.
o
If you are brand new your competitors have more experience than
you do.
o
Some ad campaigns have been fine tuned for months or years.
Search engines try to sell the concept of pay per click marketing saying that it is so
targeted that everyone makes money, but in the real world that is not how things
work. Some markets are competitive and will require learning, sound strategy, and
tracking.
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