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Add all the above features to the fact that Google also offers a free web based
conversion tracking tool, and you can see how the AdWords system is a direct
marketers dream. Everything is targetable, tangible, and measurable right down to
the cent.
Google also offers a program by the name of Google JumpStart where they will help
set up your account for you. Likely they will not be able to set up the best account
for you, but they might be able to help you get your feet wet. The fee to join
JumpStart is $299, and the fee gets converted to bid clicks.
Keep in mind their goal is to have you spend money, which may not necessarily
have the best ROI or best keyword buys in mind. Search engines would prefer that
merchants get in bidding wars over a select small set of terms and miss out on
some of the cheaper terms.
Bonus Info: How to Improve Clickthrough Rate
and Slash Google AdWords Costs to Maximize
Profits:
conversion tracking tool, and you can see how the AdWords system is a direct
marketers dream. Everything is targetable, tangible, and measurable right down to
the cent.
Google also offers a program by the name of Google JumpStart where they will help
set up your account for you. Likely they will not be able to set up the best account
for you, but they might be able to help you get your feet wet. The fee to join
JumpStart is $299, and the fee gets converted to bid clicks.
Keep in mind their goal is to have you spend money, which may not necessarily
have the best ROI or best keyword buys in mind. Search engines would prefer that
merchants get in bidding wars over a select small set of terms and miss out on
some of the cheaper terms.
Bonus Info: How to Improve Clickthrough Rate
and Slash Google AdWords Costs to Maximize
Profits:
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