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How Tracking Works:
If you are paying by the click, you need to know what each of those clicks is doing.
From the second they click until they leave or purchase.
If your server is already equipped with great tracking software it is easy to add a
tracking tag on the back of your ads. Instead of your Yahoo! listing going to
http://www.domain.com/salespage.html have it go to
http://www.domain.com/salespage.html?source=y+ad=6+keyword=fred.
If you are paying by the click, you need to know what each of those clicks is doing.
From the second they click until they leave or purchase.
If your server is already equipped with great tracking software it is easy to add a
tracking tag on the back of your ads. Instead of your Yahoo! listing going to
http://www.domain.com/salespage.html have it go to
http://www.domain.com/salespage.html?source=y+ad=6+keyword=fred.
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