what is DATA MINING ?

Data mining is considered as one of the most powerful technologies
that participates greatly in helping companies in any industry to focus
on the most important information in their data warehouses.It implies
digging through a huge amount of data to discover previously
unknown interesting patterns and relationships contained within the
company data warehouses to allow decision makers to make knowledgebased
decisions and predict future trends and behaviors.Industries
such as banking, insurance, medicine, and retailing commonly use
data mining to reduce costs, enhance functionality, and increase sales.Web mining is the process of using data mining techniques to mine
for interesting patterns in the web.Those patterns are used to study
user behavior and interests, facilitate support and services introduced
to the website navigator, improve the structure of the website, and
facilitate personalization and adaptive websites.data mining in helping retail websites designers to improve
the structure of their websites during the design phase.considering this
information in the design phase of the retail websites, they will have
a positive effect in improving the website design structure.reduces maintenance efforts needed in the future.Market Basket Analysis for both physical
and online shops to study customers buying habits and product buying
behavior with respect to different time periods.Finally, to solve
the problem of the lack of temporal datasets to run or test different
association rule mining algorithms, we introduced the TARtool.The TARtool is a temporal dataset generator and an association rule
miner.