Data Mining in Marketing:

 Market basket analysis uses data mining
techniques to analyze customers transactions in a retail transaction
database. The extracted knowledge can be used for cross-selling, store design,
discount plans, and promotions. It is also useful for fast interaction
with each new customer of the company. Although market basket analysis
investigates shopping carts and supermarket shoppers, it is important to
realize that there are many other areas in which it can be applied such as
analysis of credit card purchases and telephone calling patterns.