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When doing pay per click advertising deep keyword research is a fundamental part
of most successful campaigns. Many of the keyword research tools are a bit top
heavy (only showing the most common terms), but WordTracker has a few cool
features called lateral search and thesaurus which help you find similar keywords. I
tested many of the keyword research tools and WordTracker is generally the only
tool I feel is worth paying an ongoing subscription for.
Another option to finding deep keyword data is to run a broad matched Google
AdWords ad (AdWords and matching options are discussed later in this chapter)
and mine keyword data from the referral strings. Make sure you watch your budget
closely and use negative terms to filter unwanted traffic if you use this technique.
The Keys to Doing Well on Yahoo! Search Marketing:
Ensure you target your keywords properly and do not get in bidding wars. Do not
bid high prices for exceptionally broad or generic phrases.
Your exact match listings will still compete against broad match listings, but if you
make a list of targeted phrases then you will not likely pay for as many untargeted
clicks as a person bidding for more generic phrases. If you use somewhat generic
phrases you will want to make sure you use negative words to block terms you are
not interested in.
of most successful campaigns. Many of the keyword research tools are a bit top
heavy (only showing the most common terms), but WordTracker has a few cool
features called lateral search and thesaurus which help you find similar keywords. I
tested many of the keyword research tools and WordTracker is generally the only
tool I feel is worth paying an ongoing subscription for.
Another option to finding deep keyword data is to run a broad matched Google
AdWords ad (AdWords and matching options are discussed later in this chapter)
and mine keyword data from the referral strings. Make sure you watch your budget
closely and use negative terms to filter unwanted traffic if you use this technique.
The Keys to Doing Well on Yahoo! Search Marketing:
Ensure you target your keywords properly and do not get in bidding wars. Do not
bid high prices for exceptionally broad or generic phrases.
Your exact match listings will still compete against broad match listings, but if you
make a list of targeted phrases then you will not likely pay for as many untargeted
clicks as a person bidding for more generic phrases. If you use somewhat generic
phrases you will want to make sure you use negative words to block terms you are
not interested in.
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