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In life, the vast majority of people just keep doing the “same old thing.” Life
seems easier that way. But “doing the same old thing” guarantees the “same oldresults.” So in the long run, it’s actually much, much harder.
In the movie, “The Renaissance Man,” Danny De Vito’s character makes a
profound statement.The choices we make dictate the lives we lead.Where you are today is the result of all the choices and actions that you have made in your life.

People tend to blame a lack of success in life on “bad luck” or “poor timing” orother people. And yes, at times, that can be accurate. A heck of a lot of factors
beyond our control canblindside us. In the long run, however, as long as wepersist in our efforts, these factors tend to even out and De Vito's statementremains valid. ow, here’s the good news...

E-commerce is simpler than life. Due to its digital nature, there are fewervariables... so the outcome is more controllable. Which means that we can boil
De Vito’s statement down to “The #1 E-commerce Reality.”

This Reality is almost self-evident, yet it’s so easy to forget. Your success with
anything you do in the world of e-commerce flows from it. Internalize it and act
upon it... and you will succeed. Nothing happens by accident in the world of
computers, the Net, and customer response.
There is always a reason for what happens,
good or bad, and that reason is YOU.A visitor arrives at an affiliate’s site that is really just one, big sales site. Yes, I
know that the words are sincere -- I owe all 5P Affiliates a big thank you for thetruly wonderful things they say. But put yourself in these visitors’ shoes for a
moment. They don’t see inspiring, editorial content. They see a sales effort.But they were searching for content!
at your merchants’ sites in an open-to-buy mindset.
It’s your PREselling effort that will boost your traffic-to-merchants and CR, which
in turn maximizes your income.